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肇庆举办裹蒸美食文化宣讲培训

活动中心　发布于：2024-04-18

本网讯 “用现代化的宣讲传播，讲好我们身边的美丽故事，也是一种新质生产力！”4月14日下午，肇庆市裹蒸产业协会在端州区岩前村星象阁公益讲堂举办的裹蒸美食文化宣讲第一轮培训班圆满结束。

培训活动邀请了肇庆市政协副主席、九三学社肇庆市委员会主委、肇庆市裹蒸产业升级复兴工作小组组长陈宣群主讲。此轮培训活动分三次进行，分别在4月7日下午、4月7日晚上、4月14日下午，共三次课程。参加培训学习的人员有肇庆得肇皇有限公司、乐满园食品加工场等与肇庆裹蒸生产、营销紧密关联的企业人士，大约有70人次。

培训学习的主要内容是以肇庆裹蒸为主轴的美食非遗文化，主题是在讲好肇庆裹蒸美食文化故事之中助推肇庆裹蒸产业高质量发展。

培训课程揭秘了在生活、工作等市场应用场景中“肇庆裹蒸演讲成功的要素——三大原则与训练”即紧张心理的消除、内容结构的组织和声情并茂多元化的表达。

培训活动在思维拓展、语言表达和情境模拟诸方面，形式多样、内容丰富、氛围活跃，互动性、实用性都很强，既有理论层次分析的深度，又有实践意义指导的力度。主讲人以鲜活的案例和幽默的语言，将肇庆裹蒸美食文化复杂的演讲宣传技巧深入浅出地呈现给参与者，传递出丰富的价值信息。

三次都参加培训学习的乐满园食品加工场负责人黄金平经理对笔者说：“这次的培训学习活动，让我深受启发，受益匪浅，今后我要多多学习美食文化的宣传演讲技巧，讲好肇庆故事，生动展现肇庆裹蒸美食文化的魅力，以此促进我市肇庆裹蒸的生产力、竞争力、影响力。”

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